Sunday, April 19, 2009

The power of suggestion

A very cool old commercial: very simple, yet well-executed and memorable.

It's a good reminder that a commercial doesn't need to be elaborate to be effective. I was also going to say it doesn't need to be expensive, but Pepsi probably spent as much getting Michael J. Fox as they spent on, say, this futuristic ad which has a much more striking production.

The YouTube link dates it at 1985, although this post says Michael left shooting Back to the Future III for three days to do these commercials, which would obviously put it a couple of years later.

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